About General Investment Fund
An entrepreneurial investment fund that builds significant value across industries while having fun.
Company Overview
General Investment Fund is a private investment company that acquires, develops, and grows businesses across multiple sectors. Our approach blends financial expertise with operational involvement to create sustainable value for all stakeholders.
With a long-term vision, we invest in companies that benefit from hands-on guidance and strategic insight. This philosophy has allowed us to build a diverse portfolio of businesses leading innovation, quality, and growth in their respective industries.
Grow Together
We help our partners set ambitious yet achievable goals, providing the guidance, capital, and resources needed to reach them. Our support is consistent and long-term.
Transparent Partnership
We believe the best relationships are rooted in honesty. You can expect direct feedback, no hidden agendas, and clear communication throughout.
Solutions-Focused Mindset
When challenges arise, we focus on solutions—not blame. Our team brings fresh perspectives and pragmatic thinking, always respecting your industry expertise.
Positive Collaboration
We build energizing, optimistic relationships based on trust and shared ambition. Working with us should be as enjoyable as it is productive.
Responsible Stewardship
We make thoughtful decisions that support long-term business health. Our disciplined approach ensures strategic growth while managing risk responsibly.
Our commitments to partners
Our journey
Years of Entrepreneural Experience
companies acquired and sold
Across multiple industries
How we work
We believe in speed, clarity, and impact. Guided by the 80/20 principle, we focus on what drives results instead of getting bogged down in bureaucracy. Our style is iterative—we test, learn, and adapt quickly.
We embrace entrepreneurial energy, make informed decisions fast, and maintain close involvement without micromanaging. This approach empowers our companies to move with confidence and clarity, backed by a team that understands what it takes to grow and win.
How we're organized
General Investment Fund operates with a lean, efficient structure that allows for fast decisions and clear accountability. Our experienced management team oversees the strategic direction of the portfolio, while each business is led by dedicated professionals responsible for day-to-day operations.
We minimize hierarchy and maximize autonomy, ensuring every portfolio company has the agility of a startup with the support of seasoned investors.